Capacity to Execute
“We are drowning in information but starving
for Knowledge”, so said John Nesbit long ago.
I wonder what he would say now?
Who are we?
BevNology is a leading beverage development company with the focus on providing top-notch formulation and commercialization of cutting-edge beverage products for both new and existing brands.
BevNology’s outside the box thinking as well as creative product development innovation has earned them the top position in the beverage industry.
The Consultants at BevNology each have over 25 years of beverage development and beverage design experience in the Beverage Industry. They’re a team of science nerds, critical thinkers, data-mongers, and enthusiastic beverage project supervisors — always eager to deliver bespoke solutions as well as execution services that precisely address the needs of their clients.
We are in the position to help you frame your ideas, to give them context and provide a glide path to greater value.
In this age of Internet, I-Phones and Tablets, forget about seeking data and information, we have it pushed on us but little time to put the information into context needed to gain understanding for its' utility.
We have extensive knowledge of and networks into the essential disciplines needed to execute a beverage business development plan.
Let us help you improve the odds for your success!
Our Team of beverage consultants and our formal and informal networks are comprised of thought leaders in their fields of expertise in support of Beverage Design and Beverage Development. We are involved and support every stage of beverage development and launch, for example, fields such as Beverage Branding, Beverage Marketing, Beverage Science & Beverage Development, Beverage Quality Control & Assurance, Beverage Launch Strategies & Consumer Activation, Beverage Consumer Research and Beverage Industry Regulatory & Food Law are all within our core competencies or are within a phone call to someone on our professional network.
When you work with a top beverage development company like BevNology, you gain access (both direct and indirect) to Fortune 100 company beverage design capabilities across the beverage industry disciplines, without the heavy up-front investment.
The Beverage Development Specialists
Gonzalo de Aristegui
Gonzalo began his association with the beverage industry 30 years ago in Europe when he joined The Coca-Cola Co. in Spain. That kicked off a long career in all areas of marketing, (strategic, customer, operational and brand) across multiple countries in 4 continents, that leveraged his cultural sensitivities to materialize more effective business & beverage development initiatives. Prior to joining BevNology, he was with the Coca-Cola Co., responsible for launching vitaminwater in Greater China, managed the McDonald's relationship there, and was the head of Marketing for the Coca-Cola bottling company in Shanghai.
Louis, a food scientist, has over 30 years of varied experience within the beverage industry. He began that experience with a long career with The Coca-Cola Co. from which he gained critical knowledge of cultures, food & beverage consumer needs, product design and development, as well as of beverage industry success drivers, working in several continents. That experience was parlayed into the creation and launch of a restaurant franchise supported by specialty coffee and tea beverages. For the last 6 years, he has focused on helping companies and entrepreneurs, improve and establish the foundations for successful beverage design and commercialization through his company Bevnology consulting.
Over his 16 years with The Coca-Cola Company in India and USA, Mansoor led several innovation projects in markets across Asia‐Pacific, North America and Africa, spanning diverse disciplines – from new product development, packaging, retail and key-customer innovation to integrated marketing communications. Prior to his stint at Coca-Cola, he was responsible for account management at Lintas India for Hindustan Unilever and Konica, and at McCann Erickson for Coca-Cola India. Between 2011 and 2013, Mansoor worked on New Product Development projects for Unilever Asia and Diageo Asia-Pacific, Singapore, as well as The Hershey Company and Perdue Farms, USA.